Everyone who writes has an audience in mind – whether that’s journalists, bloggers, novelists, poets, or business leaders.
So, when it comes to creating the content you need for your website, social media, or print products such as brochures, you need a clear picture of who you’re speaking to, what they care about, what their problems are, and how you solve them.
That’s why we’re hosting workshops for business leaders on April 17 to help you define your ideal clients and come up with a strategy to communicate with them.
This isn’t about prettying up your content, it’s about making it useful and helping you to get more customers.
As the best-selling author and marketer Andrew Davis says: “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
And, as the content marketer David Beebe adds: “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”
There are just five people in each of our three-hour workshops in Cardiff. So, you’ll get plenty of help and the practical tools you need to really connect with your clients. The prices start at £47.
You can book a place here.
We hope to see you there!
Do you have a content marketing subject you’d like to see us tackle in a workshop? Please feel free to leave a comment below or to contact us on firstname.lastname@example.org.