outsource your blog

Looking to outsource your blog? Here are 5 effective tips

When you decide to outsource your blog, you do it for very good reasons.

outsource your blog

Tips to help you outsource your blog…

You outsource your blog and bring in an expert writer who can craft your posts because they have both the time and experience to do so. That frees up your time to work on other areas of the business.

Finding a great professional blogger is a major boost for your marketing campaign. A good blogger will be able to understand your company, know the style in which you’d like them to write, and do their research about your ideal customers.

They can write you social media headlines to maximise your SEO when sharing your posts, and emails to help you share your new post with your database.

If you’ve never used a professional blogger before, here are some tips to get the most from that relationship:

Be specific.

If you want something done a certain way, be as specific as possible with your blogger. They want to give you content you’ll love, and which gives you a great return on investment. The more detail you give them the better.

Embrace their creativity.

If you’re not sure what to do with a post, ask your blogger as they may have tried and tested ways of delivering something great which you hadn’t thought about. A good blogger will be able to come to you with ideas, and you can agree with them what you’d like them to work on.

Copy them in on your calendar.

That helps them spark off ideas for new posts around events you’re attending, sales, product launches, or new directions you’re taking in the business. Blogging calendars will also contain major events like film launches and holidays such as Easter and Christmas, but the more relevant the blogger can make it to your individual business, the better.

Let them mix it up when it comes to length.

Statistically, posts which are between 1,200 and 1,700 words get the best engagement but shorter posts are also excellent ways of getting information across quickly. The best way forward when you outsource your blog could be having a longer read every month or two.

Images are important.

Most bloggers have good sources of stock images and the best ones have good contacts with freelance photographers. Most social media platforms have far better engagement when pictures or video is used, so take any opportunity you can to embed them into your blog.

Here’s to a fruitful relationship between you and your pro blogger!

small business

Want a Star Wars wedding? Former registrar’s business will help you celebrate

small business

Fancy a Star Wars wedding? You’ll need the right celebrant…

Would you like a hand-fasting, a zombie-themed wedding, or a non-religious funeral?

Then you need a celebrant who will help make your day reflect your personality.

Former registrar Jane Grayer set up her small business Create Ceremonies because of the desire to give people the individual ceremonies they need.

Monmouthshire-based Jane, 52, carries out weddings and commitment ceremonies, funerals, and naming and family ceremonies.

Recently, she created a special ceremony to mark the adoption of a child.

“It was a lovely day,” says the former stage manager and charity worker.

“I haven’t heard of anyone else creating ceremonies like that for when adoption becomes legal and the process in the courts has ended.

“The ceremony marked a welcoming of the child into the family.”

Supportive adults, a non-religious version of god-parents, were chosen. They help and support a child throughout their life.

“I thoroughly enjoyed my four years as a registrar, but registrars are bound by the law. They can only carry out a ceremony in a permanent structure with walls and a roof,” Jane says.

“I can offer ceremonies outdoors, or in places which haven’t been licensed for marriage such as a number of castles in Wales.

“The couple would have to legally have a Register Office ceremony too, but some people like to have their own ceremonies afterwards in places which are special to them. They can write their own vows, and make their commitment in their own way.”

Non-traditional ceremonies can also create special roles for people such as step-parents and step-siblings.

People feel increasingly confident to ask for something different for their family ceremonies, Jane says. Her clients come from all faiths and no faith.

Some of the commitment ceremonies she offers are perfect for those who want to show their commitment without having a legal marriage. They include hand-fasting and broom jumping.

What’s behind the business?

business

Jane Grayer

Jane is a member of the UK Society of Celebrants. She gets to know her clients and their personalities and offers them a bespoke and personalised service.

More people are asking for non-religious funerals so Jane works with the families to create ceremonies which reflect the life of the person they have lost.

She also creates non-religious baby naming ceremonies for parents who prefer to welcome their child into their family without a traditional christening ceremony.

Jane, who lives with her husband and two teenage sons in Monmouthshire, carries out ceremonies across South Wales.

To find out more about Jane’s work, go to www.createceremonies.co.uk. Or you can call 07733 201158.

Do you have an unusual business you’d like us to feature on this blog? Email maria@wordsyoucanuse.co.uk