Ajuda Training wins the top prize in the Zokit Business Awards

Training company Ajuda is the Zokit Business of the Year 2019.

Founder Dawn Evans picked up the independently-judged award at a packed gala lunch at the Zokit Springconf yesterday.

Her business is based in Cardiff Bay and was established after mum Dawn saved the life of her daughter who was choking on a sweet.

She used the first aid training she had learned as a lifeguard and later leisure centre manager. She chose the name Ajuda using the Portuguese word for ‘help’ and began her business as a first aid training company.

Now, the multi-award-winning business offers a wide range of training – from first aid and train-the-trainer sessions to health and safety, fire safety, and business courses. The company also has a large portfolio of online training courses.

It is also a provider of groundbreaking mental health first aid training.

It was also a great afternoon for Wendy Hobbs of the Dreams & Wishes charity, who won the awards for Inspiring Leader, Breakthrough Brand, and Online Influence.

Who won our awards?

Zokit awards

The HR Department Cardiff with their award

Words You Can Use sponsored the Judges’ Picks categories where there were three winners – Purple Shoots Business Lending; the HR Department Cardiff; The Kitchen Bureau.

The Zokit Sprinconf at Cardiff City Stadium, which was attended by hundreds of delegates, also featured an expo and break-out talks.

There were sessions with Paralympic gold medallist Mark Colbourne and former Wales rugby international Alix Popham, the founder of Hub XV. There were networking sessions for Forces veterans and property specialists.

Here is the full list of winners:

Zokit Business of the Year
Sponsored by A&R Group

All finalists are entered into this category

Business Evolution
Sponsored by Mitchell Meredith

Jessica Draws Media Ltd

Customer Focus
Sponsored by Insight6


Breakthrough Brand
Sponsored by Marketing without the BS

Dreams and Wishes

Sponsored by Forte Web Solutions

Ripple Living

Startup Spark
Sponsored by Assurance Accountancy

Proactive First Aid Solutions

Inspiring Leader
Sponsored by Leading Confidently

Wendy Hobbs – Dreams and Wishes Charity

Young Entrepreneur
Sponsored by Ajuda

Katie Hughes – Sure Safety Consultancy 

Environmental Excellence
Sponsored by Penarth Management

Archer & Brooks Ltd

Business Author
Sponsored by Wordcatcher Publishing

Starrd Solutions Ltd

Engaging Speaker
Sponsored by Maverick Communication

Joy Ogeh-Hutfield – Joy Transformation
Marina Hauer – Apricity Studio – Business Speaker

Lifetime Achievement
Sponsored by Robertsons Solicitors

Nadine Honeybone

Personal Development
Sponsored by Dr Bridget

Campanile Hotel Cardiff 

Wellness at Work
Sponsored by Workwell Therapy

Effective HRM

Winning Legacy
Sponsored by Cobalt HR

For previous winners who have levelled up again…

The Autism Directory

Judges’ Picks
Sponsored by Words You Can Use

The Kitchen Bureau – HIGH IMPACT WINNER
Purple Shoots Business Lending – BUSINESS ENABLER WINNER

Online Influence
Sponsored by Red Squirrel Marketing

Dreams & Wishes

Property Development
Sponsored by GPS Financial

Castle Gallois Properties 

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workshops in Cardiff

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Do you have a content marketing subject you’d like to see us tackle in a workshop? Please feel free to leave a comment below or to contact us on