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workshops for business leaders in Cardiff

Join us at our workshops for business leaders on April 17

workshops in Cardiff

Everyone who writes has an audience in mind – whether that’s journalists, bloggers, novelists, poets, or business leaders.

So, when it comes to creating the content you need for your website, social media, or print products such as brochures, you need a clear picture of who you’re speaking to, what they care about, what their problems are, and how you solve them.

That’s why we’re hosting workshops for business leaders on April 17 to help you define your ideal clients and come up with a strategy to communicate with them.

This isn’t about prettying up your content, it’s about making it useful and helping you to get more customers.

As the best-selling author and marketer Andrew Davis says: “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

And, as the content marketer David Beebe adds: “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”

There are just five people in each of our three-hour workshops in Cardiff. So, you’ll get plenty of help and the practical tools you need to really connect with your clients. The prices start at £47.

You can book a place here.

We hope to see you there!

Do you have a content marketing subject you’d like to see us tackle in a workshop? Please feel free to leave a comment below or to contact us on maria@wordsyoucanuse.co.uk.

 

 

small business

Want a Star Wars wedding? Former registrar’s business will help you celebrate

small business

Fancy a Star Wars wedding? You’ll need the right celebrant…

Would you like a hand-fasting, a zombie-themed wedding, or a non-religious funeral?

Then you need a celebrant who will help make your day reflect your personality.

Former registrar Jane Grayer set up her small business Create Ceremonies because of the desire to give people the individual ceremonies they need.

Monmouthshire-based Jane, 52, carries out weddings and commitment ceremonies, funerals, and naming and family ceremonies.

Recently, she created a special ceremony to mark the adoption of a child.

“It was a lovely day,” says the former stage manager and charity worker.

“I haven’t heard of anyone else creating ceremonies like that for when adoption becomes legal and the process in the courts has ended.

“The ceremony marked a welcoming of the child into the family.”

Supportive adults, a non-religious version of god-parents, were chosen. They help and support a child throughout their life.

“I thoroughly enjoyed my four years as a registrar, but registrars are bound by the law. They can only carry out a ceremony in a permanent structure with walls and a roof,” Jane says.

“I can offer ceremonies outdoors, or in places which haven’t been licensed for marriage such as a number of castles in Wales.

“The couple would have to legally have a Register Office ceremony too, but some people like to have their own ceremonies afterwards in places which are special to them. They can write their own vows, and make their commitment in their own way.”

Non-traditional ceremonies can also create special roles for people such as step-parents and step-siblings.

People feel increasingly confident to ask for something different for their family ceremonies, Jane says. Her clients come from all faiths and no faith.

Some of the commitment ceremonies she offers are perfect for those who want to show their commitment without having a legal marriage. They include hand-fasting and broom jumping.

What’s behind the business?

business

Jane Grayer

Jane is a member of the UK Society of Celebrants. She gets to know her clients and their personalities and offers them a bespoke and personalised service.

More people are asking for non-religious funerals so Jane works with the families to create ceremonies which reflect the life of the person they have lost.

She also creates non-religious baby naming ceremonies for parents who prefer to welcome their child into their family without a traditional christening ceremony.

Jane, who lives with her husband and two teenage sons in Monmouthshire, carries out ceremonies across South Wales.

To find out more about Jane’s work, go to www.createceremonies.co.uk. Or you can call 07733 201158.

Do you have an unusual business you’d like us to feature on this blog? Email maria@wordsyoucanuse.co.uk

60 second

Is it time for your 60 second make-over?

60 second

Get ready for your 60 second presentation…

Some people love them and some people hate them. Those 60 second slots to introduce ourselves at networking sessions are business Marmite.

However you feel about them, they can be important when it comes to making the right impression on would-be customers.

Do well, and you might make a lasting business-client relationship, but do badly, and you pass up a chance to impress.

Here are our top 5 tips to ensure you communicate well and make the right impression:

1. Say who you are and what you do.
You’d be amazed how many people forget this. It’s worth saying it up front and reminding people quickly at the end.

2. Talk about what you can do for potential customers.
So many people talk about themselves and list their products. Would-be customers want to know how you can help them – sell the benefits.

3. Create a way to be remembered.
Taking something visual along is a good tip. Will you be the bloke with the hi-vis vest or the woman with the hula hoop? You’ll stand out from the crowd. Creating a verbal hook for the end of your speech is also a good technique – something which plays on words in your industry always goes down well.

4. Write it down.
Don’t write down the whole 60-second speech, write bullet points. It’s useful to have something to pull you back into the flow if you feel yourself getting lost, but not something that makes you read aloud instead of interacting with the room.

5. React to things around you.
Think about the audience, the location, or if something funny has just happened. Don’t be afraid to work a little of that in at the last minute – it’ll make your 60 seconds seem fresh.

Don’t worry if giving that 60 seconds feels daunting as most of us felt like that until we became used to doing it.

We certainly did!
Practise makes perfect. So even if you have a few stumbles on the first few occasions you speak, you will improve.
Remember, there’s always someone new at these events who won’t have seen your 60 seconds before.
You can make a great first impression on them, and change the way the rest of the group sees you, too.

It’s time for your 60-second make-over!