When you decide to outsource your blog, you do it for very good reasons.
You outsource your blog and bring in an expert writer who can craft your posts because they have both the time and experience to do so. That frees up your time to work on other areas of the business.
Finding a great professional blogger is a major boost for your marketing campaign. A good blogger will be able to understand your company, know the style in which you’d like them to write, and do their research about your ideal customers.
They can write you social media headlines to maximise your SEO when sharing your posts, and emails to help you share your new post with your database.
If you’ve never used a professional blogger before, here are some tips to get the most from that relationship:
If you want something done a certain way, be as specific as possible with your blogger. They want to give you content you’ll love, and which gives you a great return on investment. The more detail you give them the better.
Embrace their creativity.
If you’re not sure what to do with a post, ask your blogger as they may have tried and tested ways of delivering something great which you hadn’t thought about. A good blogger will be able to come to you with ideas, and you can agree with them what you’d like them to work on.
Copy them in on your calendar.
That helps them spark off ideas for new posts around events you’re attending, sales, product launches, or new directions you’re taking in the business. Blogging calendars will also contain major events like film launches and holidays such as Easter and Christmas, but the more relevant the blogger can make it to your individual business, the better.
Let them mix it up when it comes to length.
Statistically, posts which are between 1,200 and 1,700 words get the best engagement but shorter posts are also excellent ways of getting information across quickly. The best way forward when you outsource your blog could be having a longer read every month or two.
Images are important.
Most bloggers have good sources of stock images and the best ones have good contacts with freelance photographers. Most social media platforms have far better engagement when pictures or video is used, so take any opportunity you can to embed them into your blog.
Here’s to a fruitful relationship between you and your pro blogger!